Details
YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION.
STRAIGHT UP:
A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.
DID YOU KNOW?!
Pro Filt’r Soft Matte Longwear Foundation is a 2019AllureReader’s Choice Award Winner!
THE LOWDOWN:
- Longwear, shine-free, soft matte finish
- Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
- Instantly smooths and diffuses the look of pores
- Light as air and undetectable on skin so you always look like you
- Noncomedogenic
- Available in 50 shades
HOW'D WE DO?
You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Find your shade match with ourPro Filt'r Shade Match Tiktok filter.
Check out the Fenty Facehere.
Fenty Beauty is 100% cruelty free. | Fill Weight:1.08 oz / 32 mL
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Ingredients
All 59 shades of Pro Filt'r Soft Matte Longwear Foundation are vegan.
HOW TO
- Be sure to prep skin with Fenty Skin Hydra Vizor SPF 30 Moisturizer before applying foundation, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer to smooth the look of pores and absorb shine, for smoother foundation application and extended makeup wear.
- Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
- For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
- For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.
FAQ
What are the benefits of Pro Filt’r Soft Matte Foundation?
- Fights heat, sweat + shine with its Climate-Adaptive Technology
- Instantly smooths and diffuses the look of pores
- Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
My shade has been redefined, what shade should i buy now?
- If you previously wore shade 105, try shades 100 or 110.
- If you previously wore shade 145, try shades 140 or 150.
- If you previously wore shade 180, try shade 175.
- If you previously wore shade 255, try shade 250.
- If you previously wore shade 270, try shade 260.
- If you previously wore shade 320, try shade 315.
- If you previously wore shade 340, try shade 350.
- If you previously wore shade 380, try shade 385.
- If you previously wore shade 460, try shade 450.
Need More Help?
Use our Shade Finder to scan your face + AI technology will do the work.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
Where can I get help finding my perfect shade?
We got you three ways!
Use our Shade Finder to scan your face + AI technology will do the work.
Book a Virtual Consultation with one of our Fenty Beauty advisors to meet your match.
Match yourself with Virtual Try-On. Yup, no in-store visits needed.
Shade Finding Tips
NOT SURE WHAT YOUR PERFECT SHADE IS?
If you don’t know your Pro Filt’r shade #, start with your shade family.
Use our shade finding guide in product images or virtual try-on to find your shade.
HOW TO FIND YOUR SHADE
Always shake Pro Filt'r foundation before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade. Don’t know your shade? Try using our
RIHANNA'S GO-TO SHADE
335. She also wears 330, 360, or 370, depending on the time of year.
Rihanna's Inspo
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
